MDfx Within collaborated with DM Specialist on their design and fit out project of luxury jeweller retailer: The Great Frog’s new flagship store in Carnaby, London.
My love of electronics, programming, and Hi-Fi landed me a job at a Hi-Fi installater in London in the late 90s who were an early adopter and founding member of CEDIA in the UK. Back then, it was very different and a whole lot more challenging to make things work nicely together, often manufacturing and engineering our solutions to create an early version of the smart home.
We worked with Ammique on the creation of a smart bed which was a lot of fun. The aim was to create something very unique that could also assist with wellbeing. So we fitted the bed with heating, cooling, circadian lighting and music. Everything was kept simple to operate and timeless in design. So the push of a button would bring it to life, rather than navigating a touchscreen with menus for instance.
MDfx would help selecting the fittings and specking the right technology for a property. If you already have some fittings in mind, we would carry out some tests to make sure they work smoothly with the intended system. We do our everything we possibly can to make sure there are no surprises at the end. Once we handover you can only expect a functional and beautifully lit home.
It takes lots of careful planning, working alongside architects and designers. I always start by hiding away items that have no purpose of being on show or need little interaction. That way, it keeps the walls as clear as possible, so you only have items, such as light switches where necessary. Then it’s choosing finishes for the items left on show that will match the surrounding décor or disappear altogether. Some great examples that help that journey include Sonance plaster-in speakers, Focus paintable wall switches, Lutron Palladiom and Alisse keypads and wall-smart flushing-in kits.