The Great Frog – Case Study

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MDfx Within collaborated with DM Specialist on their design and fit out project of luxury jeweller retailer: The Great Frog’s new flagship store in Carnaby, London. We were introduced to the project right from the beginning to ensure all smart home solutions throughout the store and workshop would work together seamlessly. The store comprises of a workshop below ground, and a showroom split over 3 levels. 

The client wanted unified control of the interior lighting and seamless integration with HVAC and security systems. The solution needed to be robust, simple to use, and aesthetically complement the clean yet traditional interior of this luxury retailer.

To install a comprehensive surveillance system that would keep the staff, product, and customers safe.

The surveillance system had to be practical and flexible.

Clear CCTV Images of customers in the shop to identify any theft. The Great Frog required easily accessible and downloadable footage.

To convey a luxurious and minimalist appearance, the lighting choices have to articulate the space by becoming an integral element in the aesthetics of the store and its merchandise. 

To pay close attention to the role of The Great Frog’s shopfront. This is where a first impression is made. It’s what draws the shopper into the store and should stand out from the crowd within this particularly competitive street.

MDfx Within had only 3 months to design, install and commission the system to ensure it would be operational before the opening of the new store. 

MDfx Within installed a number of IP cameras, a comprehensive recording and information portal with a full support and maintenance programme based on an assessment of individual shop requirements.

The system consists of external and Internal cameras with 3 different views per camera covering a much larger area and linked back to the intruder alarm for line crossing events.

The concept behind the store is one of sleek elegance and a sense of drama. To evoke such ambience, a layered approach to lighting has been implemented.

Lighting plays an important role in defining The Great Frog’s aesthetics and how customers feel when they walk through the store’s door. It adds both beauty and character and feels every bit as stylish as the brand itself.


MDfx Within is an independent UK owned company. With our highly qualified team of security experts from our offices in London we are committed to giving you the most innovative and cost-effective IP CCTV and integrated business security solutions. We provide market-leading surveillance system design, seamless security installation, as well as luxury AV and environmental control systems such as temperature and lighting. We take pride in offering ongoing support and maintenance services, alongside outstanding customer service.

Our security and surveillance solutions use the latest technologies including 4K UHD IP CCTV, intruder alarms, cutting-edge biometrics – access control, intelligent video analytics to ensure safety and security for your business. Along with increased control, efficiency gains and a solid return on your investment. This has been proven with the hundreds of installations we have successfully completed for our many satisfied customers.

Main Contractor: DM Spec

Home Technology Integrators: MDfx Within

Client: The Great Frog

Working on your next grand design?

It is a good Idea to contact us right at the beginning of your projects to ensure all smart home solutions throughout the house would work together seamlessly.

Renovating your home or property?

A home automation system is an all in one set up that brings elements of domestic security into one control app. For instance, an integrated home security system can include, but is not limited to; Lighting control, door entry systems, fitted alarm systems, CCTV, multi-room audio and video and window blinds – all of which can be controlled from a single app on your chosen device from wherever you are.

No one should be intimidated by technology!

If you’d like to know more about our smart home automation solutions, do not hesitate to contact us. We have years of practical experience and we’ll be more than happy to advise you on any aspect of your project.

We can then arrange a visit to your home to understand your requirements and give you an initial design concept for your project. We offer all this for free and without any obligations.

Enquire Today

Contact Information

Full Home Automation, Home Cinema, Lighting Control, Networking, Fire & Security, Telephony, Cloud Control, Electric Blinds & Curtains, Consultancy – All areas covered.

Adress: Unit 1, Dolphin Wharf, 3 Rockingham Rd, Uxbridge UB8 2UB

Phone: +44 01895262600 




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